Fall 2008
Advanced Wine Brand Development
As a wine branding "guru" Paul Novak has few peers. In this advanced class on wine brand development, our instructor will explain how your long-term brand vision can be managed towards success. The brand plan is the key tool for precisely defining desired positioning, anticipated competitive stance and pricing and distribution strategies among others. The brand plan in combination with a thorough understanding of consumer's perspectives will set the stage for increased success in marketing and sales execution. Paul will also share with the class case studies that will demonstrate how these principles can be applied.
Prerequisite(s):