Fall 2009

Winery Export Fundamentals Cancelled

California wine exports just topped $1 billion in sales. Should your winery be part of this growth? If you are already in the export markets, how can you improve your performance?

  • This course will cover the fundamental steps required to setup and manage a successful wine export business. Topics include:
  • Components of an export plan and how to get started
  • What you will need to know about pricing, documentation and market selection
  • How exports can drive profits to your bottom line.Drink Local, Think Global!

    • Prerequisite(s):

    BUS800; 4 hours CEU; $150

    Instructor: Steve Messinger

    Steve Messinger has been active in the California wine export trade for over 20 years. Starting in the 1980's Steve led Chateau St. Jean's export into Europe and Canada at a time when very few California wineries were selling outside the U.S. In the 1990's Steve spearheaded Simi's efforts into Asia and later helped Jackson Wine Estates' expand their international presence. In 2006, Mr. Messinger founded the Vinum Exports, a consulting and brokerage company, helping wineries create, manage, and expand their export business.Steve brings a unique perspective to the role exports can play in a winery's business plan. A certified sommelier with the Court of Master Sommeliers, Steve is a member of the Sonoma County Vintners Board of Directors and Chairman of their International Committee.

    • 1 mtg: F, Nov 13, 8:30am-12:30pm
    • Schulz Information Center, Room 1121
    • BUS800; 4 hours CEU; $150
    • class# 3861