Summer 2010
Tasting Room Management
The Tasting Room Management certificate helps prepare tasting room staff to step up to more responsibility by taking courses in direct shipping, staffing, marketing, wine club management, data base management, sales, budgeting, and customer relationship management. We encourage you to visit our web-site for more information on Wine Business programs.
This certificate requires the completion of 8 half day courses. The program can be completed in one semester, or at your own pace. It costs $1200 ($150 per half-day seminar).Students must complete these 3 core courses:
- Introduction to Tasting Room Management
- State Compliance for Direct Shipping: A Hands-On Overview
- Building a Profitable Wine Club
Electives:
You may choose any five electives offered in the semester. Refer to the classes below.- Selling Wine to Restaurants and Retailers
- Managing Performance of Tasting Room Employees
- Winery Export Fundamentals
- The Experts Secrets to Selling Wine Grapes
- Advanced Wine Brand Development
- Easy Way to Successful Direct Marketing
- Wine Marketing Basics: What Every Winery Should Know
- Wine Labels: Protecting Your Trademarks and Designing Legal Labels
In addition to the above courses, we highly recommend completion of the Alcohol Beverage Control courses:
- Responsible Beverage Service and Licensee
- Education on Alcohol and Drugs
For further information please visit our website: www.sonoma.edu/winebiz and click on Professional Development or call SSU Extended Education at 664-2394.